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UEFA hits out hard at FIFA over controversial World Cup plans
Teams 28 August 2026

UEFA hits out hard at FIFA over controversial World Cup plans

FIFA president Gianni Infantino presents a controversial proposal to sell shares in the World Cup through a newly established foundation, with the aim of significantly increasing revenues. UEFA reacts strongly and speaks of growing resistance, with European associations being critical of FIFA's commercial course. The deadline for the vote is set for September 19.

UEFA lashes out at FIFA over controversial World Cup plans from

According to Vi.

Why this matters

FIFA president Gianni Infantino's plans to sell shares in the World Cup have led to fierce criticism from UEFA and other European associations. This proposal could dramatically change the commercial direction of international football and raises questions about the ethics of such financial strategies. The growing resistance to Infantino's approach could put pressure on cooperation within the international football community, especially with the 2026 World Cup on the horizon.

Key points

  • UEFA lashes out at FIFA over controversial World Cup plans.
  • FIFA president Gianni Infantino presents a controversial proposal to sell shares in the World Cup through a newly established foundation, with the aim of significantly increasing revenues.
  • UEFA furious: 'FIFA must stop making themselves and their friends richer'.

UEFA has hit out at FIFA and its president Gianni Infantino, who want to introduce a new plan to sell shares in the World Cup through a foundation set up specifically for this purpose. The proposal, which according to Infantino would significantly increase the financial returns for football associations worldwide, is encountering considerable resistance from Europe.

Infantino sent a letter to all FIFA members explaining that members must agree to the plan before September 19. In the letter, which was viewed by The Times, among others, Infantino promised that if approved, the proceeds would amount to ten billion dollars (more than 8.8 billion euros) to be distributed among the member countries. If the proposal is rejected, he says, only about 2.4 billion euros will be left for the unions.

Infantino's approach and the imposed deadline are not well received within Europe. UEFA said in a spicy statement: "We have heard about the deadline that FIFA has imposed on all members. That says everything you need to know about this plan. We have spoken to many people and feel that there is a growing resistance to FIFA's agenda. They cannot continue to use our sport to make themselves and their friends richer. The sport must grow in the right way."

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In response to the proposal, UEFA immediately called an emergency meeting to discuss the plans with the affiliated associations. There is strong reluctance and criticism, especially in Europe, North and Central America. Critics fear that the commercialization of the World Cup and the importance of the sport itself will come under increasing pressure.

The vote in the FIFA meeting follows the principle of 'one association, one vote', whereby a simple majority (at least 106 of the 211 member countries) is required to approve the proposal. Despite the pressure that Infantino exerts with a quickly presented advantage for the unions, European countries certainly do not seem to be enthusiastic about the plan for the time being.

With a view to the 2026 World Cup, the debate about the direction of international football is more topical than ever. The results of this discussioncan have a major influence on the distribution of income and the future of global football.

What's happening now

UEFA has convened an emergency meeting to discuss FIFA's plans and coordinate responses from member associations. The September 19 deadline for approval of Infantino's proposal is pressing, meaning swift action must be taken. Depending on the outcome of this meeting, UEFA may decide to take further steps to protect the interests of European football associations.

Frequently Asked Questions

What is FIFA's new plan under Gianni Infantino?

FIFA wants to sell shares in the World Cup through a foundation set up specifically for this purpose.

Who confirmed FIFA's plan?

Gianni Infantino confirmed the plan in a letter to all FIFA members.

Why is there resistance to FIFA's plan?

There is resistance because critics fear that the commercialization of the World Cup and the importance of the sport will come under pressure.

What is the deadline for FIFA members to agree to the plan?

FIFA members must agree to the plan before September 19.

What steps has UEFA taken in response to FIFA's proposal?

UEFA has called an emergency meeting to discuss the plans with the affiliated associations.

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