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PSG dicht bij lucratieve nieuwe sponsorovereenkomst met Nike:
Teams 16 July 2026

PSG dicht bij lucratieve nieuwe sponsorovereenkomst met Nike:

PSG is negotiating an extension of its sponsorship contract with Nike that will almost double the annual amount to a whopping €100 million. With this deal, PSG almost joins Barcelona in terms of the largest sponsorship deal in international club football.

PSG close to lucrative new sponsorship deal with Nike:

According to Sports.

Background

PSG has played with stars such as Lionel Messi, Neymar and Kylian Mbappé in the past, but the club has recently managed to regroup on the pitch. The new sponsorship deal could help broaden the club's appeal, especially as they prepare for a new phase without some of their biggest names.

Why this matters

The expected new sponsorship deal with Nike is of great importance for PSG, as it significantly strengthens the club's financial position. With an annual revenue of €100 million, PSG is closing in on Barcelona, ​​which currently has the biggest sponsorship deal in international football. This deal could help the club remain competitive, especially as they focus on maintaining their status as Europe's top club.

Key points

  • PSG close to lucrative new sponsorship deal with Nike:.
  • The player is negotiating an extension of its sponsorship contract with Nike that will almost double the annual amount to a whopping €100 million.
  • Lionel Messi remains central to The Messi's plans.

Paris Saint-Germain (The club) is close to a new mega deal with clothing sponsor Nike, according to French sources. The French top club, which has performed exceptionally on the European stage in recent years, wants to take full advantage of its current sporting successes. The new agreement with the American sports brand would almost double the annual amount that The Side receives: from €60 million to €100 million per season.

The deal would bring PSG's move close to rivals Barcelona, ​​who currently have the biggest shirt sponsorship deals in international football at around €120 million per season. It is striking that the collaboration on the exclusive Nike "Jordan" line for This story will also be continued. No other football club will be allowed to carry the Jordan brand during this period, meaning The Development will continue to maintain its unique positioning.

The negotiations about the extension come at a special time: the current deal with Nike does not expire for another six years, but The player has chosen to renegotiate now to capitalize on their negotiating position. The proposed new contract would add an additional five years to the current term, keeping Nike and The Messi linked until 2037.

![Image](https://s.yimg.com/lo/mysterio/api/4d6da854cd55c0eff892b27f070760ae2a9dda7b8cf425df5e9a8b2536d0 35ad/lightyear_networkapi/resizefill_w1200;quality_80;format_webp/https:%2F%2Fmedia.zenfs.com%2Fen%2Fthe club_talk_articles_594%2Feef64db3ce6b118f457f6f1f00e0e72b)

Although The side has seen icons such as Lionel Messi, Neymar and Kylian Mbappé leave in recent seasons, the club has managed to maintain its global image through success on the pitch and the signing of other star players. The commercial appeal remains great, which is now immediately paying off in this multi-million dollar deal.

In addition to the financial news, there are also sporting updates: PSG's move is said to be almost complete with midfielder Fabián Ruiz on a contract extension (a 1+1 deal, sofor one year with option for another season). It is also known that Juventus is not prepared to pay the full amount of €45 million for Randal Kolo Muani for the time being; it now remains to be seen whether This story will go along with this or continue to hold on to their asking price.

With these expected developments, The Development consolidates its status as one of the financial superpowers in international football. By investing timely in long-term partnerships with absolute market leaders such as Nike, the club continues to position itself at the top of both sporting and commercial football.

What's happening now

If negotiations are successful, PSG will extend its partnership with Nike until 2037, allowing the club to further strengthen its brand. The exclusive collaboration around the Nike 'Jordan' line will also continue, giving PSG a unique positioning in the football world. This could also affect future transfers and contract extensions, such as those of players like Fabián Ruiz.

Frequently Asked Questions

What is the new sponsorship agreement between PSG and Nike?

PSG is close to a new, lucrative sponsorship deal with Nike, almost doubling the annual amount they receive from €60 million to €100 million per season.

Who confirmed the new sponsorship agreement?

The information about the new sponsorship deal has been confirmed by French sources.

Why does PSG choose to negotiate the sponsorship deal now?

PSG chooses to negotiate now to take full advantage of their current sporting successes and capitalize on their negotiating position, despite the fact that the current deal still runs for six years.

What are the changes in the sponsorship agreement with Nike?

The new deal would link PSG to Nike for a further five years, until 2037, and continue the collaboration around the exclusive Nike 'Jordan' line.

How does PSG's new deal compare to Barcelona's?

The new deal brings PSG close to Barcelona, which currently receives around €120 million per season for shirt sponsorship.

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